How do you keep all staff of an international company representing over 20 beverage brands up to date with all the latest news?
Lexicon Artwork developed an online newsletter named 'On Tap' which consists of a device responsive microsite, Email Direct Marketing (EDM) and a downloadable print version pdf.
Monthly articles are posted on the site along with a print version pdf for staff members who would prefer to read the newsletter on paper. An EDM is sent out to all staff highlighting the new articles with the option to read them in full.
On Tap has proven to be a great asset in communicating to CUB's staff without the additional cost of printing and the headache of distribution to multiple CUB breweries, offices and sites around the country.