What more can one ask than to have free reign to create a fun and exciting brand? Humburger make boutique style burgers that will make your mouth water.
A logo was designed with neon pink lighting as the inspiration. Drawn and re-drawn and rendered until the final result was optimal and achieved, packaging, styling and signage followed suit to combine and create a fantastic brand which oozes cheezy smiles.
Variations of the logo were designed for individual purposes including traditional sign-writing (you know with paint and a brush), meticulously hand painted on the interior walls. Supporting wall graphics were designed to replicate blackboard illustrations as well as menu boards.
Packaging including take away bags, grease proof paper, chip containers and milkshake cups were designed and decorated with a specially designed rustic hot pink diamond pattern. A custom made neon light box which replicates the logo was produced to finish this branding exercise and was installed out front for everyone to know Humburger had arrived!